01
Through a feature on Baltimore’s “Hire Up” program, I spotlighted young men transitioning into new careers after street-squeegee work—a media narrative that flipped a negative stereotype into an inspiring workforce success story. This was also a Sunday cover story for Baltimore Sun.
02
I placed this piece spotlighting a Baltimore man overcoming reentry barriers via a no-cost transportation initiative. It underscored how strategic storytelling around community programs can highlight both human dignity and systemic solutions—key to shaping public perception.
03
For this milestone, I secured coverage celebrating five decades of youth employment impact. Instead of focusing simply on the milestone, I pitched a young person in the program and a co-worker that completed the program nearly 40 years ago to demonstrate the impact over YouthWorks over many decades.
04
I planned Mayor Scott’s visit to YouthWorkers at Oriole Park, coordinating timing and logistics during a game to showcase them in action. Following the event, the Orioles featured YouthWorks in a video shared with their nearly 900,000 followers on X (formerly Twitter). This collaboration amplified the program’s visibility and engaged a broad new audience.
05
When I learned about Bria’s journey through YouthWorks, I pitched her story and helped connect her with Mayor Scott, who personally called to commend her. I designed the full Instagram carousel, crafting the narrative to showcase her growth and potential. The post became one of our top-performing features, resonating deeply with residents and reinforcing the power of youth employment.
06
I initiated this story by pitching CBS and partnering with our funded training provider, JARC Baltimore. I also prepped Kay, a program alum turned welding instructor, to deliver a confident, mission-aligned interview. The segment highlights inclusive workforce training and elevates women’s voices in high-demand trades.
